The Impact of in

The Impact of in-Store Music Within Fashion Essay References The Impact of in-Store Music Within Fashion Store on Consumer Behavior and the Sales Performance By Joking Since, Hong Kong is a tourist resort that lots of shopping centre is built to attract the expenditure of tourist, while, small fashion shop is easy to set up due to less cosmologies and professional knowledge is required. Abundant fashion stores exist in a limited area result in keen competition in Hong Kong. Customer preference in fashion industry is seasonal, which changes from time to time. Under the situation with highly competitive and unstable, retailer try to offer customer no only the appealing merchandises, also provide an arousing environment to draw customers attention from thousands of competitors. Music is one of the critical ambient factors that highly influence the store atmosphere and arouse the customers. There are lots of experiments shows that humans emotion and attitude toward an object can be changed due to different kinds of music they had listened, in turn, affects the action and decision-making. We will write a custom essay on The Impact of in-Store Music Within Fashion specifically for you for only $16.38 $13.9/page Order now Thereby, many retailers try to enhance the sales by playing appropriate song within the store to introduce effect on customer in different aspects, including the perception of brand image, customer activity, purchasing, time spend on store, affiliation and waiting time (Harvested North, 1997, p. 274-278). Lots of store managers use music to increase the customers purchasing probability, et they are seldom guided by the related research (Burblers, as cited in Harvested North, 1997, p. 274). The reason might be that there are insufficient studies on how the tempo, loudness, compatibility of music to brand image affects the behavior of consumer within the store even outside it. The paper is worth to do because it may provide a clearer guideline for retailers to choose a suitable music to help in sales and brand image by investigating how the above factors interact with the customer. Music can be divided in to server components, which are genre, tempo, rhythm, harassing, pitch, harmony, melody, range, orchestration and volume. It seems that the meanings by non-professional musician and hard to controlled by the staff. Further more, when deciding a playing playbill for suiting a specific brand, consistency of Music-Brand becomes a key element during consideration. Therefore, studying these 3 factors would be the focus of this paper. This study is to investigate the following issues. 1. To study the effect of music with different tempo and volume on shopping time and money spent in-store 2. To evaluate how compatibility of music to brand image effect customers shopping activities and perception. 3. To provide a clear guideline of what is suitable in-store music? to retailers 4. To define the importance of music in fashion store 5. To extend the investigation in Hong Kong by using similar method of other professor with little modification to fit Hong Kong fashion business. Literature Review 1 . Books The book, Being the Shopper-understanding the buyers choice, mentions 2 studies that can prove the in-store music different categories have a certain level of influence in sales volume in different stores received by different age of shopper. The first is An Environment Psychological Study of Foreground and Background Music as Retail Atmospheric Factors that published by Yalta Scavenger. (as cited in Element, 2002, p. 83) In additional, Dry. Leigh McAlister and Michael Rothschild conduct the study and reported in Advance in Consumer Research. (as cited in Element, 2002, p. 183) Model (2002, p. 45-50) Claim that music can arouse someone and offer hedonistic pleasure to the one received a suitable song, in the book Philosophy, Music and Emotion. Hedonistic pleasure contributes to a higher consumption tendency, as we ll s affecting the approach and avoidance response. The result on customers with high cognitive but low affect will be more significant. The Social Psychology of Music is written by Harvested North (1997, p. 68-269), it is appositive impact on consumers. The involvement of consumer to both advertisement and products might be increased, since the attention is drawn from them. 2. Journals Overland, Limb, Morrison Terrorizes, (2006) had studied the relationship of store music and consumer-brand. It suggests that if the music and brand image match, it projects an emotional pleasure, and greater marketing profit followed. Rather, confusion is existed in shoppers mind, lead to loss of potential profit. That shows the importance of playing correct music in shop. .u59691049efa825fc284fecde6790a580 , .u59691049efa825fc284fecde6790a580 .postImageUrl , .u59691049efa825fc284fecde6790a580 .centered-text-area { min-height: 80px; position: relative; } .u59691049efa825fc284fecde6790a580 , .u59691049efa825fc284fecde6790a580:hover , .u59691049efa825fc284fecde6790a580:visited , .u59691049efa825fc284fecde6790a580:active { border:0!important; } .u59691049efa825fc284fecde6790a580 .clearfix:after { content: ""; display: table; clear: both; } .u59691049efa825fc284fecde6790a580 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u59691049efa825fc284fecde6790a580:active , .u59691049efa825fc284fecde6790a580:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u59691049efa825fc284fecde6790a580 .centered-text-area { width: 100%; position: relative ; } .u59691049efa825fc284fecde6790a580 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u59691049efa825fc284fecde6790a580 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u59691049efa825fc284fecde6790a580 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u59691049efa825fc284fecde6790a580:hover .ctaButton { background-color: #34495E!important; } .u59691049efa825fc284fecde6790a580 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u59691049efa825fc284fecde6790a580 .u59691049efa825fc284fecde6790a580-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u59691049efa825fc284fecde6790a580:after { content: ""; display: block; clear: both; } READ: Pros and Cons of Rap Music EssayMantilla Write (2001) suggest that music can serve as a booster to further enhance the evaluation of customer by coordinate with other ambient factors, such as scent. A complementary environment is provided if these 2 factors are congruent. The Journal also mentions the results achieved by different combinations of music tempo and fragrances. In the other hand, Scavenger, Groomsman Sprout (2004) claim that not all combinations work well, if there is any existence of inconformity teen music and scent. In such cases, it is better to use only one ambient factor music. Thus, it proved that retailer should pay more attention on choosing music and considerate it seriously. The impact of music on perceived waiting time is investigated by Hull, Dubbed, Achebe (1997). Long waiting time would dissatisfy the customers, in turn, lower the market advantage. Retailer always tries to reduce the wait duration by fasten the process, in order to offer a higher degree of satisfaction. However, it found that time perception can be controlled by playing appropriate music which specific heartsickness, that is to say, music can determine the satisfaction of service. Music can eliminate the abrasion of silent and strangeness, it shorten the distance between salesperson and customers. (Arena, 2003) Salesperson persuasiveness might be influenced by kinds of music. All the above academic references are going to state the evidence to support music can definitely have a certain influence in sales volume. Research Questions and Methodology Tempo, volume and consistence are the 3 factors to be evaluated on the impact on consumer behavior. However, there are no direct relations between above factors awards fashion brands. Tempo and volume are the characteristics of music, while consistence is varied by the consumers perception without exact definition. In order to studies it more specific, 2 different research methods are going to conduct. Is used to study the consistence between brands image and the style of music. The questions, listed below are basic of the questionnaires. 1. What is the range of tempo and volume that can optimize the duration of shopping? 2. How music under different level of tempo and volume increase the purchasing probability? 3. How music affects the perception of waiting time with efferent tempo and volume? . What is the response when consumer received a song which inconsistent to the brand image? 5. How the 3 factors cooperated to increase the sales performance? Experimental Design method is used to investigate the response of consumer to a situation with 1-2 independent variables. First of all, server scenarios are set in a fashion store as below, 1. Background music with me dium volume and tempo 2. Without Background music 3. Background music with low volume and low tempo 4. Background music with high volume and high tempo 5. Background music with low volume and high tempo . Background music with high volume and low tempo 7. Background music with consistent image to the brand 8. Background music with inconsistent image to the brand For scenario 1 and 2 are the control-experiments, used for comparing the effects of variable. In scenario 3-6, dependent variables are the style of song and independent variables are the level of volume and tempo, and vice versa in scenario 7-8. The range of high or low volume and tempo are needed to be specified. Each interviewee is asked to experience to one of the scenarios in shop and each scenario is experienced by 10 people. After the experience, time for the whole trip and the amount of money spent is recorded and the interviewees any motion is observed. Also, questionnaire will be delivered to interviewee to evaluate their emotional changes. Later on the average time spent and expenditure is calculated and compared. Other related data is also collected and some statistical analysis is done to evaluate the founding. Potential Contribution The findings generated can act as the academic references for university students as well as encourage them for further study in this field.

Essay For Kindergarten Application - How to Write An Essay For Kindergarten Application Sample

Essay For Kindergarten Application - How to Write An Essay For Kindergarten Application SampleIf you want to write an essay for kindergarten application, you have to know some tips on what to include in your document. It is important that the reader will be able to recognize what you are writing and what you are expecting from them. This is very important because if they are not able to read it properly then they will not be able to get to know who you are and what you are looking for.The first thing that you need to do is to ask yourself what kind of essay you are writing. This means that you need to ask yourself if it is a narrative or a research essay. In other words, do you want to provide a synopsis of the events or do you want to provide facts? If you are going to provide facts, you have to consider whether it is right or wrong.You should know that when it comes to providing information about events, the rules on how to write an essay for kindergarten application are different from others. In fact, you should focus on what kind of story you want to tell. Your topic will also affect the overall look of your essay.You have to consider also how much information you are going to be writing in the essay. When it comes to this, you should not only be asking yourself what you need to write about but also what the purpose of the essay is. If you can answer both questions then you have everything you need to know on how to write an essay for kindergarten application.One thing that you should not forget to include in the essay for kindergarten application is to write down the main objective of the essay. It is important that you use this as the basis for your essay. This is so that you can keep it in mind throughout the entire writing process.Another thing that you need to keep in mind is to include your academic background and your personal background in the essay. This is because the information that you provide here will help the reader gain insight into your pe rsonality. It will also make the essay more interesting to read.Lastly, you need to remember that although the topic of the essay may be at a grade level below the kindergarten level, it is still very important to give information that is relevant. You have to write things that are of value. You should not only be writing something that is of interest but you should also include information that is of value to the reader.Asking yourself what you want to write and how to write it is very important. This is because it will give you the most benefit when it comes to having the best essay for kindergarten application. You should also look into how to write an essay for kindergarten application based on the grade level of the student. By doing this, you will be able to give your student exactly what they need.

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Trauma and Adult Learning Effects of Trauma on Learning Adults experiencing the effects of past or current trauma may display such symptoms as difficulty beginning new tasks, blame, guilt, concern for safety, depression, inability to trust (especially those in power), fear of risk taking, disturbed sleep, eroded self-esteem/confidence, inability to concentrate, or panic attacks (Mojab and McDonald 2001). Some people may manifest no symptoms; at the other end of the spectrum is Posttraumatic Stress Disorder, characterized by flashbacks, avoidance, numbing of responsiveness (including substance abuse), persistent expectation of danger, constriction (dissociation, zoning out), and memory impairment (Isserlis 2001). It may not be readily apparent that a learner is experiencing the effects of trauma. Instead, such manifestations as missing class, avoiding tests, spacing out, and having what may be interpreted as inappropriate or extreme reactions to class discussions or activities may actually be responses to trauma. It is true that learning may be impeded by fear, anxiety, poor concentration, and the enormous energy involved in hiding abuse or struggling with immediate survival needs. However, interpretations of trauma and its effects on learning are shaped by education discourses (Horsman 1997, 2000b; Isserlis 2001). A deficit perspective suggests that the learner, not the social system, must change. A medicalizing discourse emphasizes that healing, "getting over it," must take place before learning is possible. Discourses of educational practice may view dropping out, stopping out, or spacing out/dissociating as lack of motivation or persistence rather than survival mechanisms. Discourses focu sed on outcomes and account... ...all/fob/2002/morrish.html Pearce, C. E. "Informal Learning of Homeless Women: A Feminist Study of Surviving the Everyday." In 40th Annual Adult Education Research Conference Proceedings, compiled by Amy Rose. De Kalb: Northern Illinois University, 1999. (ED 431 901) http://www.edst.educ.ubc.ca/aerc/1999/99pearce.htm Rosenwasser, P. "Tool for Transformation: Cooperative Inquiry as a Process for Healing from Internalized Oppression." In AERC 2000: An International Conference, edited by T. Sork, V.-L. Chapman, and R. St. Clair, pp. 392-396. Vancouver: University of British Columbia, 2000. (ED 452 417) http://www.edst.educ.ubc.ca/aerc/2000/rosenwasserp1-web.htm Williamson, B. "Learning in Extremis." In Lifelong Learning inside and outside Schools. Collected Papers, vol. 2, edited by P. Alheit et al., pp. 676-697. Roskilde, Denmark: Roskilde University, 2000.